For the first 17 years of my public relations career, I didn’t think I needed the Accreditation in Public Relations (APR). I was running a successful technology public
It’s not something that I do very often, but it’s time to take out my soapbox, dust it off, and jump on. I’ve seen an
Investing in Your Future: The Benefits of PRSSA Membership As a college student on the brink of entering the professional world, your next steps are
There’s nothing like the freedom and independence you enjoy as a business owner. Before starting my public relations consulting business, I was a civil servant
My father passed away suddenly and unexpectedly when I was ten years old, leaving me and my brother to navigate those problematic and difficult junior-high
Early in my public affairs career, one of my mentors told me that you should never “assume” because it makes an “ass” out of “u”
In today’s fast-paced business landscape, trade shows have become crucial platforms for companies to showcase their products and services. These events provide an opportunity to
As organizations strive to shape public perception, manage reputations, and drive awareness of their products and services, solid research is the non-negotiable prerequisite for creating
