Public Relations: Why Accreditation Matters
For the first 17 years of my public relations career, I didn’t think I needed the Accreditation in Public Relations (APR). I was running a successful technology public relations agency. I was nearly ten years into my career as a public affairs officer in the United States Navy Reserve. I was a part-time lecturer teaching the capstone public […]
Public Relations is More than Media Coverage – SO Much More!
It’s not something that I do very often, but it’s time to take out my soapbox, dust it off, and jump on. I’ve seen an increase in sales pitches on social media from public relations “professionals” who offer to teach business owners how to “do PR” on their own. They promise to “reveal the secrets” of […]
Investing in Your Future: The Benefits of PRSSA Membership
Investing in Your Future: The Benefits of PRSSA Membership As a college student on the brink of entering the professional world, your next steps are crucial. One smart move you can make is investing in your future through membership in the Public Relations Student Society of America (PRSSA). The benefits of PRSSA membership extend far […]
Navy Reserve PAO – The Ultimate Side Hustle?
There’s nothing like the freedom and independence you enjoy as a business owner. Before starting my public relations consulting business, I was a civil servant – a federal employee. For the first eight years in business, I was living the dream. I built my consulting business into a small public relations agency. I worked for […]
Work/Life Balance: Why It Matters and How to Achieve It
My father passed away suddenly and unexpectedly when I was ten years old, leaving me and my brother to navigate those problematic and difficult junior-high and high school years without a father. Early in my children’s lives, I decided that being present for my kids had to be a priority. Nobody is guaranteed tomorrow and […]
Avoid Assumptions for Better PR in 2025
Early in my public affairs career, one of my mentors told me that you should never “assume” because it makes an “ass” out of “u” and “me.” (Get it?) This is great advice that is especially important in public relations planning! Research is the Key to Effective Communications At the core of public relations, we’re […]
Unleashing the Power of Press Events
In today’s fast-paced business landscape, trade shows have become crucial platforms for companies to showcase their products and services. These events provide an opportunity to connect with potential customers and serve as a stage to attract media attention. Press events at trade shows are an effective way to maximize media coverage and generate buzz for […]
PR Strategies: The Power of Research
As organizations strive to shape public perception, manage reputations, and drive awareness of their products and services, solid research is the non-negotiable prerequisite for creating and implementing effective strategic public relations campaigns. Executing a public relations program without the backing of research would be akin to building a house without a solid foundation—destined to crumble […]
Product Reviews Drive Demand for Products and Services
In today’s digital age, product reviews by influencers and dedicated reviewers has become paramount in shaping consumer perceptions and driving demand. Product reviews by trusted influencers and reviewers carry immense weight in building trust and credibility among consumers. Their expertise and authenticity provide reassurance to potential buyers, validating the quality and reliability of products. By […]